Why Do People Use Twitter?

For some people Twitter is for getting info, news and socializing.

For many others Twitter is for following celebrities; and because you get so many adds you’d think that for most Twitter is just for advertising.

But do you really know why do people use Twitter?

According to a little research that my friend Charles Montgomery found the data is as follows:

  • 20% use Twitter for news and info
  • 24% use Twitter for social networking and comunications
  • 22% use Twitter for following celebrities
  • 16% use Twitter for social advertising and blog links
  • 11% use Twitter for curiosity
  • 07% use Twitter because they’re bored at work

Surprisingly enough only 16% of the millions that use Twitter are advertising and I’d even venture to say that only 2-3% of those actually have a well-established marketing plan.

It will continue with a post I’m planing on the 7 steps to market successfuly in Twitter for the 16% who use it for advertising.

Romy

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